According to a study by Colliers Georgia, 17,052 transactions were recorded during the year, which is 17% more than the previous year. The market volume grew by 34% and exceeded $1 billion.
The key focus is the structure of demand. Around 70% of the growth was driven by foreign buyers.
The key focus is the structure of demand. Around 70% of the growth was driven by foreign buyers.
“The growing attractiveness of Adjara for foreign investment, as well as the supply of new high-end projects, is contributing to significant market growth.”
Foreign buyers are active in both the primary and secondary markets, but their clear preference is new-build properties.
“86% of purchases by foreign clients are registered in new projects.”
This is directly reflected in prices. The average price per square meter in the secondary market of new projects reached $1,497, while in older housing stock it was $1,196. Strengthening demand naturally accelerates price growth.
It is also worth noting the gradual decline in the share of Georgian buyers in new projects. In 2025, it stood at 51%. The report emphasizes that a noticeable shift in the demand structure began in 2022–2023 amid regional geopolitical changes and growing demand from Russian and Ukrainian citizens.
For the Batumi market, this means one thing: the city is firmly establishing itself as an international investment destination.
New projects are becoming the key driver, while foreign buyers are shaping price and liquidity dynamics.
The question is no longer whether there is demand. The question is which formats will capture it next.
It is also worth noting the gradual decline in the share of Georgian buyers in new projects. In 2025, it stood at 51%. The report emphasizes that a noticeable shift in the demand structure began in 2022–2023 amid regional geopolitical changes and growing demand from Russian and Ukrainian citizens.
For the Batumi market, this means one thing: the city is firmly establishing itself as an international investment destination.
New projects are becoming the key driver, while foreign buyers are shaping price and liquidity dynamics.
The question is no longer whether there is demand. The question is which formats will capture it next.
Source: bm.ge
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